This is the sneaky way to rank #1, which many marketers do not know and actually hinder themselves from attaining good rankings.
I call it the “Greed Factor”.
When you reach the first page of Google with your desired keyword, do NOT build more links targeting that anchor text.
What you need to do is target the LSI with the target keyword in it OR to completely target a made up word with the keyword in it.
You are on the first page of Google for “Prom Dresses”; you are #5 to be exact.
When you build more links, you either target “Cheap Prom Dresses”, “Short Prom Dresses”, or “Unique Prom Dresses”; all of which are LSI keywords.
OR, you can target something you made up (why do this when you can target LSI?) like “Cute Pink Prom Dress”.
What this will do is tell Google that you are ranking not just for “Prom Dresses”, which is already on the first page, position 5, but that you are “natural link building” with a variety of anchor texts.
What most marketers do not realize is that when you reach the first page of Google, especially the top 5, Google’s detector goes off.
The detector sometimes automatically goes off, and other times your competitors report you, which triggers the detector.
The detector analyzes your site, and determines whether you are targeting multiple anchor texts, using less than 1% keyword density, using unique content, etc.
The detector will position your ranking according to Google’s specified algorithm.
So how to beat the detector?
You target LSI or made up words when you are on the first page. The made up words have to be related to your niche, so if it is “Prom Dresses”, you can’t target “Animal Kingdom”.
Now here’s the trick.
Because Google sees “Prom Dresses” in the anchors “Unique Prom Dresses” or “Cute Pink Prom Dress”, it will not only rank you for the LSI keyword but also for “Prom Dresses”, which is the keyword that you were targeting.
This helps you attain that #1 spot!
Now what would happen if you target “Prom Dresses” when it is already #5 on the first page of Google?
You will get penalized and kicked out!